Track Your FBS Analytics

Key Points:

0:00 – Welcome and Call Topic
Britton opens the Mastering Your Tech call and explains that the session will focus on analytics inside the Focused.com Business Suite.

0:30 – Logging Into FBS
The walkthrough begins inside app.focus.com, where coaches access their FBS account.

0:45 – Finding Analytics
Britton directs coaches to the left-side menu, then to Sites, and then to the Analytics tab across the top.

1:00 – Why Analytics Matter
Coaches are reminded that analytics help measure how funnels, forms, websites, and other tools are performing.

1:30 – Analytics Summary View
The Analytics section shows key summary information such as page views, opt-ins, sales, and conversion rates.

2:00 – Funnel Analytics
The first analytics view shown is for funnels, which are specific paths designed to move people toward a focused action.

2:30 – Funnels vs. Websites
Britton explains that websites allow visitors to click around freely, while funnels are more directed and guide visitors through a specific process.

3:00 – Tracking Funnel Performance
FBS allows coaches to track the analytics for funnels already built into the system.

3:30 – Page Views and Trends
The system shows page views and whether those views have increased or decreased over the selected time period.

4:00 – Opt-Ins and Conversion Rates
Coaches can click between page views, opt-ins, sales, and opt-in conversion rate to understand funnel activity.

4:45 – Using Analytics as Feedback
When coaches promote a funnel through social media, ads, or outreach, they can check analytics to see whether traffic increases.

5:19 – Time on Page
FBS shows the average amount of time visitors spend on a funnel or site page.

5:50 – Exit Before 30 Seconds
The analytics can show how many visitors leave before 30 seconds, which helps coaches evaluate whether the page is engaging enough.

6:46 – Page Views by Funnel
Coaches can see which funnels are getting the largest percentage of total views.

7:15 – Visitor IP Information
The system can show IP-related information for visitors, though Britton notes this has more niche uses.

7:45 – Browser Data
Coaches can see which browsers visitors are using, such as Chrome, Edge, or unknown browser types.

8:13 – Device Type Data
FBS shows whether visitors are coming from desktop, mobile, or tablet.

8:30 – Optimizing for Mobile
Device data helps identify whether funnels need to be optimized for mobile, tablet, or desktop users.

9:00 – Focused.com Support Handles Optimization
Britton explains that coaches usually do not need to worry too much about optimization because the Focused.com support team helps manage it.

9:30 – Geographic Traffic Data
Analytics can show where visitors are located, including countries such as the United States, Australia, and Sri Lanka.

10:00 – Acquisition Data
Coaches can see where visitors are coming from, such as direct traffic, organic search, referral traffic, AI search results, or social media.

10:48 – Video Engagement Overview
FBS can show how visitors interact with videos, including play count, completion rate, pauses, and drop-off information.

11:30 – Video Completion Data
Britton shows an example of a video with a 100% completion rate, which is the kind of engagement coaches want to see.

12:00 – Video Analytics Limitation
The video engagement section is not currently broken down by individual video in the way some coaches may want, but it can still be filtered by funnel.

12:30 – Selecting a Specific Funnel
Coaches can use the dropdown to view analytics for a specific funnel instead of all funnels.

13:00 – Date Ranges and Filters
FBS allows coaches to change the date range, such as the last week, 14 days, or 90 days, and apply filters such as city, state, country, page title, or browser.

13:45 – Website Analytics
The same type of analytics can be viewed for websites, including homepages and other site pages.

14:18 – Funnel and Website Opt-Ins
Opt-ins track when visitors fill out forms, book appointments, or take other conversion actions on funnels or websites.

14:45 – Understanding Opt-In Math
Britton explains that if a page gets many views but few opt-ins, the coach can use the numbers to understand the conversion issue.

15:04 – Sales Analytics
Sales analytics help coaches track how many sales are generated compared to the number of views.

15:30 – QR Code Analytics
FBS includes QR code tracking, allowing coaches to see how many people scan QR codes used at events, on offers, or in other promotions.

16:00 – QR Codes for Events
Britton gives examples of QR codes sending people to a website, a booking page, a free book, or a specific offer.

16:40 – Webinar Analytics
The webinar analytics tab exists, though Britton notes this specific tab may be used less than funnel-based webinar tracking.

17:00 – Blog Analytics
FBS can track blog activity, including blog sites, blog posts, views, RSS-related tools, and performance statistics.

18:00 – Form Analytics
Coaches can review form analytics to see how many forms are being completed, average time to complete, completion rate, and which forms are being filled out.

19:00 – Survey and Quiz Analytics
Surveys and quizzes can also be tracked, including responses and completion behavior.

19:45 – Analytics Are Not a Replacement for Conversations
Britton reminds coaches that while analytics are useful, they still need to do the training and have conversations with clients and prospects.

20:00 – Website as a Wide Net
The website, book, community, funnels, and other assets help build credibility and cast a wider net, but they work best when paired with active outreach.

20:30 – Using Funnels With Specific Offers
Analytics become especially useful when coaches are sending prospects into specific funnels or offers and want to see what is happening.

20:50 – Support Reminder
Coaches are reminded to contact support@focused.com if they want help understanding or using specific funnels or analytics.

21:00 – Closing
Britton wraps up the call and confirms the session was a quick overview of analytics inside FBS.

Five Key Takeaways

• FBS Analytics helps coaches track what is happening across funnels, websites, opt-ins, sales, QR codes, blogs, forms, surveys, and traffic sources.
• Funnels are more directed than websites because they guide visitors toward a specific action.
• Coaches can use analytics as a feedback loop after posting on social media, sending traffic, promoting a funnel, or running an offer.
• Device, browser, location, and traffic-source data help coaches understand how people are finding and using their pages.
• Analytics are valuable, but coaches still need to prioritize conversations, outreach, and training to create real client opportunities.

Notable Quotes

“Today, it’s going to be all about analytics.”

“You want to ensure that you’re measuring exactly how your performance is doing.”

“The funnel is more directed.”

“You can kind of use this like a feedback loop.”

“You need to understand those in order to say, okay, most persons are joining me from mobile.”

“You can pinpoint exactly what’s generating the most traffic for your funnel.”

“Now you have the ability to check, track, and measure exactly how well these things are doing.”

“The website is going to cast a wide net.”

Action Steps from the Call

1. Log into FBS at app.focus.com.
2. Go to Sites, then open the Analytics tab.
3. Review your funnel page views.
4. Check your opt-ins and opt-in conversion rates.
5. Compare funnel views to opt-ins to see whether pages are converting.
6. Review average time on page and early exits.
7. Check which funnels are getting the most views.
8. Look at traffic by browser and device type.
9. Pay attention to whether visitors are coming from mobile, desktop, or tablet.
10. Review acquisition data to see whether traffic comes from direct visits, Google, referrals, AI search, or social media.
11. Check video engagement when using videos on funnels or pages.
12. Filter analytics by specific funnels, date ranges, browsers, cities, countries, or other criteria.
13. Review website analytics in addition to funnel analytics.
14. Track QR code scans when using QR codes at live events or in printed materials.
15. Review form, survey, and quiz analytics to understand completion behavior.
16. Use analytics to improve offers, pages, funnels, and follow-up.
17. Keep having conversations with business owners instead of relying only on website traffic.
18. Contact support@focused.com if you need help with a funnel or analytics setup.

Resources & Tools Mentioned

• Mastering Your Tech
• FBS / Focused.com Business Suite
• app.focus.com
• Sites
• Analytics
• Funnels
• Websites
• Page Views
• Opt-Ins
• Sales
• Conversion Rates
• Funnel Analytics
• Website Analytics
• QR Codes
• Webinar Analytics
• Blog Analytics
• Forms
• Surveys
• Quizzes
• Video Engagement
• Traffic Channels
• Acquisition Data
• Direct Traffic
• Organic Search
• Referral Traffic
• AI Search Results
• Social Media Traffic
• Browser Data
• Device Type Data
• Mobile Optimization
• Desktop Optimization
• Tablet Optimization
• Location Data
• support@focused.com