Mastering Email Campaigns for Scalable Outreach

Key Points:

1. Introduction to Email Campaigns (00:00) – Overview of what email campaigns are and why they matter for coaches.
2. Accessing the Campaign Builder (01:07) – Navigating to the email campaign area in the Focus.com business suite.
3. Using the Drag-and-Drop Editor (02:45) – How to build visually engaging emails with the design editor.
4. Leveraging AI Coach Assist (03:49) – Using built-in AI to generate subject lines, preview text, and email copy.
5. Personalization with Custom Values (07:22) – Inserting dynamic fields like first names for tailored messaging.
6. Testing and Previewing Emails (08:56) – How to preview and test emails across devices before sending.
7. Scheduling and Batch Sending (09:48) – Options for scheduling, batch sending, and using smart send for optimal timing.
8. Segmentation and Smart Lists (13:44) – Targeting specific groups using smart lists, tags, and engagement filters.
9. Advanced Tracking and UTM Parameters (16:50) – Enabling click tracking and UTM codes for detailed analytics.
10. Automated Follow-Up and Resend to Unopened (19:19) – Setting up automatic resends with alternate subject lines to boost open rates.
11. Campaign Analytics and Performance Review (21:05) – Accessing detailed statistics on delivery, opens, clicks, and conversions.
12. Using Templates for Faster Campaigns (26:45) – Accessing and customizing two years’ worth of pre-built email templates.

Key Takeaways:

• Automate Outreach: Use batch scheduling and smart send to maximize deliverability and engagement.

• Personalize at Scale: Insert custom values for dynamic, relevant messaging.

• Leverage AI: Speed up content creation with AI coach assist for compelling copy.

• Track Everything: Enable UTM and click tracking to measure campaign effectiveness.

• Segment for Results: Use smart lists and tags to target the right audience with the right message.

Notable Quotes:

• “You can use the AI coach assist to spin up these emails pretty fast.”

• “Custom values are just items that will pull in data from the client if we have their name.”

• “Batch scheduling lets you send to hundreds at a time, spaced out for deliverability.”

Action Steps from the Call:

1. Build your next campaign using the drag-and-drop editor and AI coach assist (see 03:49).
2. Set up batch scheduling or smart send for your email list (see 09:48).
3. Add UTM tracking to all links for better analytics (see 16:50).
4. Use segmentation and tags to target specific groups (see 13:44).
5. Access and customize templates for faster campaign launches (see 26:45).

Resources & Tools Mentioned:

• Focus.com Business Suite: All-in-one platform for campaign creation, sending, and analytics.

• AI Coach Assist: Built-in AI tool for generating email copy and subject lines.

• Drag-and-Drop Email Builder: Visual editor for designing emails.

• Smart Lists & Segmentation: Tools for targeting and filtering contacts.

• UTM Tracking: For tracking link performance and campaign attribution.

• Email Templates Library: Two years’ worth of pre-built, customizable email templates.