Build Authority & Leads with FBS Blogs

Key Points:

1. Blogging Benefits for Coaches (00:46) – Outlines how blogs build trust, authority, and support your offers.
2. Choosing Topics with Jumpstart 12 (02:03) – Use content pillars like JV, cost-cutting, and compelling offers for blog ideas.
3. Tying Blogs to Coaching Programs (04:22) – Ensure every article solves a specific problem and links to your services.
4. Making Blogs Useful & Engaging (05:03) – Focus on real examples, proof, and testimonials to add value.
5. Writing Style & Readability (06:27) – Use tools like Hemingway app to keep writing simple and accessible.
6. Leveraging AI Coach Assist (07:24) – Use FBS’s AI to help structure and draft blog posts, but add your own voice.
7. SEO Basics for Coaches (08:15) – Think about what your audience would search for and optimize accordingly.
8. Adding Calls to Action (09:10) – Every blog should guide readers to a next step (book a call, read more, etc.).
9. Hands-On: Creating a Blog in FBS (10:36) – Step-by-step walkthrough of setting up and publishing a blog post.
10. Customizing Blog Appearance (22:40) – How to edit blog and post pages for a branded, professional look.
11. Repurposing Blog Content (28:53) – Turn one blog into emails, social posts, and video scripts for more reach.

Key Takeaways:

• Use FBS blogs to establish authority and generate leads.

• Choose focused topics tied to your coaching offers and Jumpstart 12.

• Keep writing simple and actionable—aim for grade 3–5 readability.

• Always include a call to action to drive engagement.

• Repurpose every blog for maximum marketing impact.

Notable Quotes:

• “The goal by the end of this call is to ensure that you know what to write, how to write it, and pretty much how to create it within the FBS.”

• “Your blog is going to be more than just content, right? It’s a conversation starter.”

• “You want to ensure that you’re using AI to actually assist you with writing these articles, right? Again, you don’t want it to write the full thing.”

Action Steps from the Call:

1. Log in to app.focus.com and navigate to Sites > Blogs to start your first blog.
2. Select a Jumpstart 12 topic and draft a blog post using FBS’s AI Coach Assist.
3. Use the Hemingway app to check and simplify your writing.
4. Add a clear call to action to every blog post (e.g., book a call, download a resource).
5. Repurpose your blog into at least two emails or social posts using AI.

Resources & Tools Mentioned:

• Focus.com Business Suite (FBS): Platform for creating and managing blogs, sites, and coaching tools.

• Jumpstart 12: Content pillars for blog topic selection.

• AI Coach Assist: Built-in FBS tool for drafting and structuring blog posts.

• Hemingway App: Free tool to check readability and simplify writing.

• Profit Acceleration Software: Mentioned as part of the FBS ecosystem for business growth.