Unlocking Trigger Links for Trackable Offers

Call Date

October 9, 2025

Primary Topics

PAS

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Call Description

In this session, coaches are guided through the practical use of trigger links within the Focused.com Business Suite. The call covers how to create, deploy, and analyze trigger links for tracking client interactions across emails and SMS, as well as how to personalize communications using custom values. The session also demonstrates how to leverage built-in analytics to measure campaign performance and improve offer targeting, making it a must-watch for coaches aiming to boost engagement and conversion rates.

Why this call matters

  • Enables precise tracking of client engagement with offers and content.

  • Demonstrates how to personalize outreach at scale using custom values.

  • Shows how to use analytics to refine marketing and follow-up strategies.

  • Provides actionable steps for both individual and bulk communications.

  • Helps coaches identify which offers and messages are resonating with their audience.

Key Points:

  1. Introduction to Trigger Links (00:00) – Overview of what trigger links are and why they matter for tracking engagement.
  2. Creating a Trigger Link (06:57) – Step-by-step demo of generating a new trigger link in the Business Suite.
  3. Sending Trigger Links in Conversations (09:10) – How to insert and personalize trigger links in direct messages using custom values.
  4. Formatting Links for Better UX (12:36) – Making links more appealing by embedding them in text or images.
  5. Bulk Email with Trigger Links (19:07) – Sending personalized trigger links to multiple contacts and tracking responses.
  6. Analyzing Trigger Link Performance (27:04) – Using the analytics dashboard to see which links are being clicked and by whom.
  7. Understanding Email Analytics (29:08) – Reviewing open, click, bounce, and unsubscribe rates for email campaigns.
  8. Using Trigger Links in SMS (35:09) – Best practices for including trigger links in SMS communications.
  9. Accessing Call Recordings & Resources (36:25) – Where to find past call recordings and additional training materials.

Key Takeaways:

  • Trigger links allow you to track exactly who clicks on your offers and when.

  • Custom values make every message feel personal, even in bulk campaigns.

  • Analytics dashboards provide actionable data on open and click rates.

  • Trigger links work in both email and SMS, expanding your outreach options.

Notable Quotes:

  • “You can wrap any URL with a trigger link and track exactly who’s clicking on your offers.”

  • “Custom values let you personalize every message, even when sending to hundreds of contacts.”

  • “The analytics dashboard shows you which offers are getting traction—so you know where to focus.”

Action Steps from the Call

  1. Create a new trigger link for your next offer using the steps at 06:57.
  2. Personalize your outreach by adding custom values to your email or SMS templates (see 09:24).
  3. Embed trigger links in text or images for a more professional look (see 12:36).
  4. Send a bulk email campaign with trigger links and monitor engagement in the analytics dashboard (see 19:07, 27:04).
  5. Review your email analytics regularly to refine your messaging and offers (see 29:08).

Resources & Tools Mentioned:

  • Focused.com Business Suite – Platform for managing trigger links, campaigns, and analytics.

  • Trigger Links – Special links for tracking clicks and engagement.

  • Custom Values – Dynamic fields for personalizing messages.

  • Email Analytics Dashboard – Tool for monitoring open, click, bounce, and unsubscribe rates.

  • SMS Campaigns – Sending and tracking trigger links via text messages.

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